Archive for the ‘Marketing’ Category
Mar
Mar
A Little Extra Streak This Week: To Sponsor or Not to Sponsor… (no, it’s not about Tiger)
Let’s address the use of sponsorships as part of your marketing campaign. Sponsorships are a soft form of marketing that show support for your community and garner general name recognition. They are not typically thought of as a direct way to get business, but as a more indirect form of marketing. If [...]
Feb
Feb
This Week’s Streak: Is it Time to Ponder Your Policies & Procedures?
Category: Leadership, Marketing, Organization, Productivity, Strategy · Tags: communicate,consistency,policies,procedures
First of all, do you have written policies and procedures in place and are they communicated to everyone who needs to know them? More importantly, are they relevant and practiced consistently by you and your team? Policies can be thought of as the “rules”, the “what”, the “strategy” whereas procedures are the tactical [...]
Feb
Feb
This Week’s Streak: Pick up the Phone
Category: Leadership, Marketing, Organization, Productivity, Strategy, Technology · Tags: business etiquette,conversations,customer service,phone calls
It is business etiquette to return calls within 24 business hours. Whether you want to or not. And especially if you are in a leadership position. Leaders are salespeople in the sense that they have to sell themselves and their company. Leaders are also in customer service. You are serving [...]
